These days, we cannot take a step without stumbling upon articles, posts and videos on AI. Honestly, as I was contemplating writing this article, I felt: do I also want to be a part of the conversation where we talk about how AI took over things we thought it couldn't take over? (Yes, I am looking at you, AI fruit reels). In the field of marketing, adjectives such as 'creativity' and 'innovative' constantly float, but what people feel really excited about is 'originality' or, more importantly, human originality, where prompts are not a part. When I see advertisements that are seriously not a result of human imagination, it feels like the virus has spread. Not to discount its worth, but AI in the field of creativity is not always exclusive. It is like a paradox. Creativity is a byproduct of thoughts and imagination, but when a prompt takes over, ideas take a back seat. I could say without a doubt that a campaign idea born in a room where soul, psyche and ce...