The worlds of fashion and pop culture meet again, stitched together with nostalgia and finished with a denim jacket. GAP has unveiled its 2025 fall campaign, 'Better in Denim', featuring the global girl group KATSEYE. The dynamic campaign delivered a story that was not all denim, but a carefully orchestrated marketing play that is a fusion of nostalgia, global fandom and a timeless touch. KATSEYE featuring Megan, Manon, Sophia, Yoochae, Lara Raj and Daniela In recent times, when jeans ads were dubiously executed with a questionable message (yes, I am implying the American Eagle x Sydney Sweeney stunt), GAP brought a fresh outlook by collaborating with a multicultural group of girls from diverse ethnic backgrounds. The brand tapped into the early 2000s by choosing Kelis' "Milkshake" as the soundtrack, a song that heavily resonates with Millennials who grew up listening to it. They played this while tapping into the Y2K resurgence so that Gen-Z could witness a retr...